An architecture not only strategically embedded in the urban fabric. But also in a broader context. Custom "built" to the behaviour and perception of the intended user. Social and economic sustainability act as the vantage points.

URBMATH takes urban culture as its starting point when designing urban areas. The users and their experience are central to the design of a building or area. This leads to both physical and mental environments in which users can thrive. Empty 'hardware' (=property) is provided with appropriate 'software' (=program) by URBMATH, thereby making the city a lot more pleasant.