'Ierden Skuon by meindertsma' a concept store for ecological footwear situated in de inner city of the Dutch city Leeuwarden. For 'Ierden Skuon', which means ecological footwear in Dutch dialect, URBMATH designed a spatial brand experience with an authentic feel. In this experience traditional rural life is subtly combined with a touch of urban modernity. To strengthen the overall brand experience we also took care of the brand identity.
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Phase 1 / redevelopment (restauration and reconstruction) of a monumental city building from the year 1880 / Click here for phase 2
Year: December 2010
Completed: March 2012
Space type: Retail
Brand type: Product (range)
Gross area: 230 m2 (office and storage space included)
Deliverable(s): Concept development, brand space, brand identity, architectural design, product design
External experts: ir. M. Thijssen (restauration and renovation), ing. M. Belfor (historical constructions), ir. Zico Lopes (building code)
Photography by: Martijn Heil (except shot existing store facade)
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