ANNO is located in the creative hotspot Mini Mall in the former 'Hofplein' train station in Rotterdam. Hofplein station, a pre-war design by Rotterdam architect J.P. Stok, characterised by the underlying 16 arches. The existing strongly defined visual identity (house style) served as an important basis to realize a spatial experience of the ANNO brand.

The 55m2 shop space is spread out over two half arches and is divided by a series of monumental columns in two separate rooms.

A sliding panel system that is attached to two of these columns ensures that the in-between space has two functions. The fitting space is closed and a through-way is open and connects the two rooms. The position of the cash desk, next to the first column, also ensures that the entire space can be seen by one person. The wall unit is done in the colours of ANNO and a clothing rack made of an industrial tube, which creates curved zones for various types of clothing. In addition to the spatial experience, a product display and 150 custom-made clothes hangers have been designed, which have been produced using a digital production method.

By integrating the colours and lines of the house style in the interior and because of the use of industrial materials, the project fits in perfectly with the contrast of this pre-war context and the renewal that can be found in this area.